Our Story

In 1995, Cheryl was in Human Resources at a large Hewlett Packard outsourcing firm located at the Lincoln Airport. She and the other HR team managed 1,500 employees spanning seven buildings complete with Security and a full cafeteria. She was an active member of SHRM and enjoyed the interface between employee and management. After five years with that firm, she decided to make a career change and went to work for Del Webb as they were developing the mega community, Sun City Lincoln Hills - nearly 6,800 homes that would forever change the face of Lincoln - a once small/rural community.

She was promoted through the ranks handling oversight of a 25 person host staff and overseeing the Realtor Cooperation Program getting her California real estate license in 2002. Management offered the unique promotion to move to Reno, Nevada to start selling their smaller community in the Northwest region, and she jumped at that opportunity. She got her Nevada Real Estate license and moved to Nevada.

In 2007, the market tanked and nothing was being sold, so she returned to Human Resources as their HR Manager for Tedesco Construction (large tilt-up concrete firm with three divisions). As we all know, construction tanked directly following real estate, so she was laid off after she laid off about 75% of their staff due to the failing economic conditions.

She turned to a former broker who took her Del Webb investor owner's properties to manage as rentals. She recognized the steadiness of the rental industry (vs. sales) and has always been conservative - so this made sense. This broker took her under her wings, showed her the ropes, and eventually Cheryl joined a ReMax firm in Reno as a Property Manager and ultimately doing recruiting as well.

Cheryl then reached out to her former colleagues from Del Webb who had a Coldwell Banker franchise in the Sun City Lincoln Hills Community, and they discussed a property management position within their firm, which Cheryl quickly accepted - relocating back to Lincoln in 2011.

From there, she grew their management business which was sold, and worked for a small Roseville brokerage that focuses on commercial leasing and sales.

As word got out, primarily by referrals (no marketing), her small firm grew to over 130 properties, so she reached out to her daughter, Morgan, to see if she was interested in the business. Morgan was excited to join, passed her test, and started with Cheryl in Spring of 2024. She has been eagerly learning the industry, gaining the respect of the company's owners and residents. 

The company's focus continues to provide the boutique brokerage concept, no "pushing 1 for accounting" with Cheryl and Morgan providing their personal cell phones as the point of contact vs. going through a phone tree, and they answer their phones, which sets them apart from most of the competition. 

We never want to compromise service for profit, so we manage our growth carefully to ensure we are a good fit as new owners approach us to oversee their properties. We feel if we have a solid relationship with the investor owner or accidental landlord, the residents ultimately benefit by having fast responses to questions/maintenance leading to tenant satisfaction.

Fact: happy tenants take better care of the investor's asset as we ensure they know that while it's the owner's property, this is their "home."